One Dimensional ‘Social Values’ in the Globalized World: Empirical Evidence from Netherland, Singapore, Zimbabwe and Rwanda

Muhammad Rehan MASOOM, Abdula AL-TAIMUR, Jubaerul ISLAM


The ‘global shift’ of trade, worldwide integration of investment policies, and proliferation of information technology immensely contribute to connecting people in a way where a common shared culture has become indispensable. Hense, diversity of culture is, as often argued in recent times, about to face an extinction and a uni-dimensional ‘social values’ worldwide is about to surface. The study seeks to develop a theoretical framework to explain the reasons of the global culture and analyze the latest World Value Survey (WVS) data of the array of the pronounced social values prevalent in both high-income nations (i.e. Netherland, Singapore) and low-income countries (i.e. Zimbabwe, Rwanda) to obtain some evidences in regard to this argument. Analyzing certain prevailing ideologies, the research indicates that societies globally are making scientific and technical progress and moving towards a unidimensional social value. Evidence suggests that the 'Global culture' is less likely to preserve the traditional values and more likely to favor the unconventional and the revolutionary forces that work as the instruments of change. The invocation of progressive transition and the faith in technological progress are bringing an extensive level of value shifts.

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