Actors of Creativity and Entrepreneurship in Romania

Bogdan HRIB

Abstract


The new trends in the cultural and creative industries (CCI) that were theorized in the second half of the 20th century, simultaneously with the rapid development of technology, have created in post-communist Romania the premises of developing a new model of creative entrepreneurship. Nevertheless, the digitization of society and general strategic projects are not enough to create a catalyst for the explosion of entrepreneurial creativity. The unstable political climate and the lack of predictability have prompted the insecurity of the new business of "anonymous" creators - those who are not seen, those who are at the heart of cultural and creative industries - small and medium enterprises (SME), licensing individuals (PFA), family associations (AF). The Western models long described in the motivational literature published in Romania, as well as some notorious Romanian examples intensely publicized as the Romanian counterpart of Western companies, do not help and do not solve the generation of daily solutions or, more than that, Strategic Creative Solutions for grassroots companies. The present paper tries to define the terms necessary for the creative area and to analyze the situation today in Romania, presenting shortly, for comparison, the Western models, the Romanian models of notoriety, but also four examples of “anonymous” actors in the creative industries area: a floral workshop paper, an IT service company, a graphic design agency and a printing house. The conclusions of this punctual analysis are of an empirical nature, but they provide a picture of the fragility of the business environment in the area of cultural and creative industries, amid a timid and fragile but steady market growth.


Full Text:

PDF

References


Andriescu, V. (2016). Studiu: România antreprenorială, o țară de nota 4,5 [Study: Entrepreneurial Romania, a country of 4.5]. Start-Up, February 3. Available online at https://start-up.ro/studiu-romania-antreprenoriala-o-tara-de-nota-45/.

CCINAC. Forme juridice de organizare a afacerii [Juridical forms of business administration]. Available online at https://www.ccina.ro/servicii/asistenta-infiintare-si-functionare-firme/forme-juridice-de-organizare-a-afacerii.

CCI UK, Infographics and Assetc: UK Creative Industries – Value. Available online at http://www.thecreativeindustries.co.uk/resources/infographics

Cherry, K. (2018). The Psychology of Creativity. What does it take to be a creative person?, May 24. Available online at https://www.verywellmind.com/what-is-creativity-p2-3986725.

DEXONLINE, DEX 2009, Available online at https://dexonline.ro/definitie/idee.

Dîrțu, M., and Roșca, A. (2014). Cei ce schimbă jocul. Cum gândesc, decid și acționează antreprenorii români care se bat cu multinaționalele [The ones who change the game. How do the Romanian entrepreneurs who fight the multinationals think, decide and act], Bucharest: Publica;

Dumitrescu, D. (2013). Nativi digitali/ Pregătiți-vă!. Bucharest: Tritonic / Smart Books.

Fernandes, P. (2018). Entrepreneurship Defined: What It Means to Be an Entrepreneur. BusinessNewsDaily, February 19. Available online at https://www.businessnewsdaily.com/7275-entrepreneurship-defined.html.

Grigore, A.-M. (2012). Antreprenoriat și management pentru afaceri mici și mijlocii [Entrepreneurship and management for small and medium-sized businesses]. Bucharest: C.H. Beck.

Howking, J. (2001). The Creative Economy, New York, NY: Penguin Group.

Jiwa, B. (2018). Intuiția. Cum să-ți transformi instinctele de zi cu zi în idei revoluționare [Intuition. How to transform every-day instincts into revolutionary ideas], Bucharest: Publica.

Nasui, O. (ed.) (2017). Noii industriași, creativii 02 [New Industrials, creatives 02], Bucharest: Postmodernism Museum.

Onuț, G. (2015). Dicționar de tehnici creative [Dictionary of creative techniques], Bucharest: Tritonic.

Panaete, M. (2017). România se află pe ultimul loc în Uniunea Europeană la numărul de IMM-uri. Ziarull Financiar, July 17. Available online at https://www.zf.ro/companii/romania-se-afla-pe-ultimul-loc-in-uniunea-europeana-la-numarul-de-imm-uri-16592801.

Ries, E. (2013). The Lean Startup. Cum antreprenorii din ziua de azi se folosesc de inovația continuă pentru a crea afaceri de success [The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses], Bucharest: Publica.

Ries, E. (2018). The Startup Way. Cum folosesc companiile moderne managementul antreprenorial pentru a transforma cultura și a determina dezvoltarea pe termen lung [The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth], Bucharest: Publica.

UNESCO. What do we mean by Cultural and Creative Industries?. Available online at https://en.unesco.org/creativity/sites/creativity/files/digital-library/What%20Do%20We%20Mean%20by%20CCI.PDF.

Vaynerchuk, G. (2018). Cum să dai lovitura. Află cum își construiesc marii antreprenori afacerile și influența și cum o poți face chiar tu [Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too], Bucharest: Publica.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Management Dynamics in the Knowledge Economy

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

© Faculty of Management (SNSPA)

Creative Commons License
This work is licensed under CC BY-NC

The opinions expressed in the papers published are the authors’ own and do not necessarily express the views of the editors of this journal. The authors assume all responsibility for the ideas expressed in the materials published.

ISSN 2392-8042 (online)