FATIMA, B.; LAKHDAR, A. Shift from Product Innovation Strategy to Marketing Innovation Strategy to Add Value to the Firm. Management Dynamics in the Knowledge Economy, [S. l.], v. 10, n. 2, p. 167–178, 2022. Disponível em: https://www.managementdynamics.ro/index.php/journal/article/view/444. Acesso em: 8 aug. 2022.