Analyzing Corporate Social Entrepreneurship Specific to Knowledge Economy with a Focus on the Romanian Economic Context

Shahrazad HADAD

Abstract


The knowledge economy is defined, according to the World Bank, through the integration of its four main component elements: education and training, innovation systems, information infrastructure, economic incentives and institutional regime. The first part of the paper reconciles knowledge economy and corporate social entrepreneurship, while the second part focuses on the education and training, and innovation pillars of the knowledge economy, and more specifically it resorts to the framework of corporate social entrepreneurship as a transformational innovation strategy for company growth. The current investigation has been conducted by means of case study method having the following research question: “How does corporate social entrepreneurship manifest in corporations?”., accompanied by secondary research questions such as: “How does the company mobilize its resources to create an innovative product/ service/ approach in order to tackle the social issue?, How does the company contribute to local development?”. The findings revealed that the social issue of high levels of nitrates in the waters inspired the company to combine a testing tool (technological innovation) with marketing communication which eventually resulted in an innovative approach for the company to increase the loyalty of their customers and to reach out for new ones. The present paper has been developed based on the author’s doctoral research.


Full Text:

PDF

References


Agence Francaise de Securite Sanitaire des Aliments (2001). AVIS de l'Agence française de sécurité sanitaire des aliments relatif à la fixation de critères de qualité des eaux minérales naturelles et des eaux de source embouteillées permettant une consommation sans risque sanitaire pour les nourrissons et les enfants en bas âge. Retrieved from http://www.anses.fr/Documents/EAUX2001sa0257.pdf.

Aqua Carpatica (2018). Aqua Carpatica. Retrieved from: www.aquacarpatica.ro.

Austin, J., Stevenson, H., and Wei-Skillern, J. (2006). Social and commercial entrepreneurship: same, different, or both?. Entrepreneurship Theory and Practice, 30(1), 1-22.

Austin, J.E., and Reficco, E. (2009). Corporate social entrepreneurship. Retrieved from https://www.hbs.edu/faculty/Publication%20Files/09-101.pdf.

Bass, B.M., and Riggio, R.E. (2006). Transformational leadership (2nd Edition). New Jersey: Lawrence Erlbaum Associates Publishers.

Bejinaru, R. (2016). Knowledge dynamics impact on intellectual capital in organizations, Management Dynamics in the Knowledge Economy, 4(4), 515-534.

Biz (2014). Top 100 most powerful brands, Retrieved from http://blog.aquacarpatica.com/locul-8-top-100-cele-mai-puternice-branduri-romanesti/aqua-carpatica.

Bolisani, E., and Bratianu, C. (2017). Knowledge strategy planning: an integrated approach to manage uncertainty, turbulence, and dynamics. Journal of Knowledge Management, 21(2), 233-253.

Bratianu, C. (2013). Nonlinear integrators of the organizational intellectual capital. In Fathi, M. (Ed.). Integration of practice-oriented knowledge technology: trends and perspectives (pp.3-17). Heidelberg: Springer.

Bratianu, C., and Anagnoste, S. (2011). The role of transformational leadership in mergers and acquisitions in emergent economies. Management & Marketing, 6(2), 319-326.

Bratianu, C., and Bolisani, E. (2015). Knowledge strategy: an integrated approach for managing uncertainty. In Garlatti, A., and Masaro, M. (Eds.). Proceedings of the 16th European Conference on Knowledge Management (pp.169-177). Reading: Academic Conferences and Publishing International.

Brinkley, I. (2006). Defining the knowledge economy. London: The work foundation.

Crets, S., (2012). Enterprise 2020: don’t stifle your corporate social entrepreneur. Retrieved on April 6, 2018 from http://www.csrwire.com/blog/posts/415-enterprise-2020-dont-stifle-your-corporate-social-entrepreneur.

Ghinea, V.M., and Bratianu, C. (2012). Organizational culture modelling. Management & Marketing, 7(2), 257-276.

Hadad, S. (2015). Analytic hierarchy process analysis for choosing a corporate social entrepreneurship strategy. Management & Marketing, 10(3), 185-207.

Hadad, S. (2017a). Knowledge economy: Characteristics and dimensions. Management dynamics in the Knowledge economy, 5(2), 203-225.

Hadad, S. (2017b). Strategies for developing knowledge economy in Romania. Management & Marketing, 12(3), 416-430.

Hartley, J. (1994), Case studies in organizational research, In Cassell, C., and Symon, G. (Eds.). Qualitative methods in organizational research, a practical guide (pp.208-229). London: Sage.

Hartley, J. (2004), Case study research, In Cassell, C. and Symon, G. (Eds.). Essential guide to qualitative methods in organizational research (pp.323-333). London: Sage.

Hemingway, C.A. (2013). Corporate social entrepreneurship. In Idowu, S.O., Capaldi, N., Zu, L., and Gupta, A.D. (Eds). Encyclopedia of corporate social responsibility (pp.544-551). Heidelberg: Springer.

Kuratko, D.F., Hornsby, J.S., and Hayton, J. (2015). Corporate entrepreneurship: the innovative challenge for a new global economic reality. Small Business Economics, 45(2), 245-253.

Mehmood, B., and Rehman H.U. (2015). Aggregate Production Function for Knowledge Economies in Asia: System Gmm Inference. Pakistan Economic and Social Review, 53(1), 97-112.

Mehrara, M., and Rezaei, A. (2015). Knowledge Economy Index (KEI) in Iran and comparison with other countries of region: the vision 1404 document. International Journal of Applied Economic Studies, 3(2), 1-7.

OECD (1996). The knowledge based economy. Retrieved from https://www.oecd.org/sti/sci-tech/1913021.pdf.

Panaete, M. (2015), Jean Valvis Aqua Carpatica sales have overtaken Izvorul Alb. Retrieved from: http://www.zf.ro/companii/aqua-carpatica-a-lui-jean-valvis-a-depasit-in-vanzari-izvorul-alb-14671090).

Semeghin, D. (2015). Aqua Carpatica premium export product. Retrieved from: http://www.mariustuca.ro/actualitate/apa-minerala-aqua-carpatica-produs-premium-romania-export-11472.html.

Sharma, P., and Chrisman, S.J.J. (2007). Toward a reconciliation of the definitional issues in the field of corporate entrepreneurship. In Cuervo, Á., Ribeiro, D., and Roig, S. (Eds.), Entrepreneurship (pp.83-103). Heidelberg: Springer.

Testulpurităţii.ro (2018a). About purity [Despre puritate]. Retrieved from http://testulpuritatii.ro/video.php.

Testulpurităţii.ro (2018b). Tap water map [Harta pentru apa de la robinet]. Retrieved from http://testulpuritatii.ro/pins.php?water=1.

Testulpurităţii.ro (2018c). Streams, rivers and lakes map [Harta pârâurilor, râurilor şi lacurilor]. Retrieved from http://testulpuritatii.ro/pins.php?water=2.

Testulpurităţii.ro (2018d). Fountains and springs [Harta fântânilor şi izvoarelor]. Retrieved from http://testulpuritatii.ro/pins.php?water=3.

United States Environmental protection Agency (2015). Contaminants. Retrieved from http://water.epa.gov/drink/contaminants/basicinformation/nitrate.cfm.

Wall-Street (2015). They created the most efficient marketing campaign of the year to come. Retrieved from https://www.wall-street.ro/articol/Marketing-PR/185492/ei-au-creat-cea-mai-eficienta-campanie-de-publicitate-a-anului-ce-urmeaza.html.

Yin, R. (2010). Analytic generalization. In Mills, A.J., Durepos, G., and Wiebe, E. (Eds.), Encyclopedia of case study research. (pp.21-23). Thousand Oaks, CA: SAGE Publications.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Management Dynamics in the Knowledge Economy

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

© Faculty of Management (SNSPA)

Creative Commons License
This work is licensed under CC BY-NC

The opinions expressed in the papers published are the authors’ own and do not necessarily express the views of the editors of this journal. The authors assume all responsibility for the ideas expressed in the materials published.

ISSN 2392-8042 (online)