Consumer Decisions Toward Fashion Product Shopping in Indonesia: The effects of Attitude, Perception of Ease of Use, Usefulness, and Trust

Dede SULEMAN, Ida ZUNIARTI, . SABIL

Abstract


This study aims to analyze the relationship between perceived usefulness, perceived ease of use and trust in the attitudes and decisions of shopping for online fashion products. This study used purposive sampling in the survey method with a sample of 70 respondents from the city of Jakarta. The results of this study indicate that perceived ease of use has no effect on consumer purchasing decisions. While the factors of perceived usefulness and trust are factors that significantly influence consumers' decisions to shop online. The results of this study are used as a reference for entrepreneurs who conduct online marketing to increase their attention to trust and usability factors because this is what concerns consumers in their purchasing decisions, especially fashion products. 

Full Text:

PDF

References


Alwafi, F., & Magnadi, R.H. (2016). Pengaruh Persepsi Keamanan, Kemudahan Bertransaksi, Kepercayaan Terhadap Toko Dan Pengalaman Berbelanja Terhadap Minat Beli Secara Online Pada Situs Jual Beli Tokopedia.Com. Diponegoro Journal of Management, 5(2), 1-15.

Aribowo, D., & Nugroho, M. (2013). Pengaruh Trust Dan Perceived Of Risk Terhadap Niat Untuk Bertransaksi Menggunakan E-Commerce. Jurnal Nominal, 2(1), 11-35.

Azjen, I. (1985). From intentions to actions: a theory of planned behaviour. In Kuhl, J., & Beckmann, J. (Eds), Action-control: From Cognition to Behaviour (pp.11-39). Heidelberg, NY: Springer.

Çelik, H. (2011). Influence of social norms, perceived playfulness and online shopping anxiety on customers’ adoption of online retail shopping: an empirical study in the Turkish context. International Journal of Retail and Distribution Management, 39(6), 390-413. doi: 10.1108/09590551111137967.

Celik, H.E., & Yılmaz, V. (2011). Extending The Technology Acceptance Model For Adoption Of E- Shopping By Consumers In Turkey. Journal of Electronic Commerce Research, 12(2), 152-164.

Chin, W. (1998). The Partial Least Squares Approach for Structural Equation Modeling Modern Methods for Business Research. Mahwah, NJ: Lawrence Erlbaum Associates.

Davis, F. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-339. doi: 10.2307/249008.

Falk , R., & Miller, N. (1992). A primer for soft modeling. Akron, OH: University of Akron Press.

Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.

George, D., & Mallery. (2003). Using SPSS for Windows Step by Step: A Simple Guide and Reference. Boston, MA.: Allyn & Bacon.

Ha, S., & Stoel, L. (2009). Consumer e-shopping acceptance: Antecedents in a technology acceptance model. Journal of Business Research, 62(5), 565–571. doi: 10.1016/j.jbusres.2008.06.016.

Hong, I.B., & Cho, H. (2011). The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust. International Journal of Information Management, 31(5), 469-479. doi: 10.1016/j.ijinfomgt.2011.02.001.

Hsu, C.‐L., Lin, J.C.‐C., & Chiang, H.‐S. (2013). The effects of blogger recommendations on customers’ online shopping intentions. Internet Research, 23(1), 69-88. doi: 10.1108/10662241311295782.

Indarsin, T., & Ali, H. (2017). Attitude toward Using m-Commerce: The Analysis of Perceived Usefulness Perceived Ease of Use, and Perceived Trust: Case Study in Ikens Wholesale Trade, Jakarta – Indonesia. Saudi Journal of Business and Management Studies, 2(11), 995-1007.

Javadi, M., Dolatabadi, H., Nourbakhsh, M., Poursaeedi, A., & Asadollahi, A. (2012). An Analysis of Factors Affecting on Online Shopping Behavior of Consumers. International Journal of Marketing Studies, 4(5), 81-98. doi: 10.5539/ijms.v4n5p81.

Keil, M., Tan, B.C.Y., Wei, K.K., Saarinen, T., Tuunaine, V., & Wassenaar, A. (2000). A cross-cultural study on escalation of communication behavior in software projects. MIS Quarterly, 24(2), 299-325.

Kim, D.J., Ferrin, D.L., & Rao, H.R. (2009). A trust-based consumer decision-making model in electronic commerce: the role of trust, perceived risk, and their antecedents. Decision Support Systems, 44(2), 544-564. doi: 10.1016/j.dss.2007.07.001.

Kwek, C., Tan, H., & Lau, T. (2010). Investigating the Shopping Orientations on Online Purchase Intention in the e-Commerce Environment: A Malaysian Study. Journal of Internet Banking and Commerce, 15(2), 1-22.

Lin, H.F. (2011). An empirical investigation of mobile banking adoption: the effect of innovation attributes and knowledge-based trust. International Journal of Information Management, 31(3), 252-260. doi: 10.1016/j.ijinfomgt.2010.07.006.

Liu, M.T., Chu, R., Wong, I.A., Zúñiga, M.A., Meng, Y., & Pang, C. (2012). Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co-branded products. Asia Pacific Journal of Marketing and Logistics, 24(4), 561-582. doi: 10.1108/13555851211259025.

Meng-Hsiang, H., Mi-Wen, C., & Cheng-Se, H. (2014). Understanding online shopping intention: the roles of four types of trust and their antecedents. Internet Research, 24(3), 332-352. doi: 10.1108/IntR-01-2013-0007.

Ozkan, S., & Kanat, I.E. (2011). e-Government adoption model based on theory of planned behavior: Empirical validation. Government Information Quarterly, 28(4), 503-511. doi: 10.1016/j.giq.2010.10.007.

Pavlou, P.A., & Fygenson, M. (2006). Understanding and predicting electronic commerce adoption: an extension of the theory of planned behavior. MIS Quarterly, 30(1), 115-143. doi: 10.2307/25148720.

Solomon, M.R. (2018). Consumer Behavior: Buying, Having, and Being. New Jersey, NJ: Pearson Education Limited.

Sugiyono, P. (2011). Metode Penelitian Kuantitatif dan Kualitatif dan R&D. Bandung, Indonesia: Alfabeta.

Suleman, D. (2018). Faktor Penentu Keputusan Konsumen Indonesia Memilih Tempat Belanja Disebuah E-Commerce (Theory of Planned Behavior). Jurnal Doktor Manajemen, 1(1), 1-9.

Suleman, D., Ali, H., Nusraningrum, D., & i Ali, M.M. (2019). Perceived Ease of Use, Trust and Risk toward Attitude and Intention in Shopping for Online Fashion Products in Indonesia. Archives of Business Research, 8(2), 240-253.

Yadav, R., Sharma, S.K., & Tarhini, A. (2016). A multi-analytical approach to understand and predict the mobile commerce adoption. Journal of Enterprise Information Management, 29(2), 222-237. doi: 10.1108/JEIM-04-2015-0034.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Management Dynamics in the Knowledge Economy

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

© Faculty of Management (SNSPA)

Creative Commons License
This work is licensed under CC BY-NC

The opinions expressed in the papers published are the authors’ own and do not necessarily express the views of the editors of this journal. The authors assume all responsibility for the ideas expressed in the materials published.

ISSN 2392-8042 (online)