Entrepreneurial Decision Under Risk and Uncertainty

Cristian PĂUN

Abstract


Entrepreneurial decision is always subject to a significant level of uncertainty. Uncertainty is related to human nature and it is the most significant reason for economic action. This paper explains the most important challenges for economic decisions due to different forms of uncertainty associated to it. The paper highlights why uncertainty is important for economic decision and which are the limits of risk management strategies proposed for dealing with such uncertainty.


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ISSN 2392-8042 (online)