Challenges for the University Intellectual Capital in the Knowledge Economy


  • Contantin BRĂTIANU Bucharest University of Economic Studies
  • Florina PÎNZARU National University of Political Studies and Public Administration


Universities have always been fundamental institutions in any society due to their enduring mission of creating new knowledge through research, of training generations of professionals, and providing service for community. They have a long life cycle and need to adapt continuously to their changing environments. In the last decades, the emergence and development of knowledge society put forward new challenges to universities and to managing their intellectual capital. The purpose of this paper is to present three main challenges for the university intellectual capital in the knowledge economy, and to discuss how these challenges can be achieved. These challenges are the following: 1) to unfold the Gordian knot of the canonical model of intellectual capital; 2) to go beyond the Newtonian logic in intellectual capital evaluation and reporting; and 3) to integrate intellectual capital in the strategic thinking of the university. All of these challenges are strongly related to the university performance.

Author Biography

Contantin BRĂTIANU, Bucharest University of Economic Studies

UNESCO Department for Business Administration, Faculty of Business Administration


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How to Cite

BRĂTIANU, C., & PÎNZARU, F. (2015). Challenges for the University Intellectual Capital in the Knowledge Economy. Management Dynamics in the Knowledge Economy, 3(4), 609–627. Retrieved from