Social Entrepreneurship – a Perspective of the Young Romanians

Alexandra ZBUCHEA, Oana ALMASAN, Florina PÎNZARU

Abstract


More and more nonprofit organizations employ business strategies to be more effective and to achieve their social goals. Social entrepreneurship is an option for increasingly more people who want to change the society for the better. The study investigates how Romanians understand the role of nonprofit organizations in society, as well as which are the perceived differences between nonprofit organizations and social enterprises. Of special interest is the Millennials` view, an increasingly more important part of the society. The results lead not only to a better understanding of the way the social system is perceived but also to identifying how to involve Millennials in the social economy.


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References


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