The Paradigm Shift in Strategic Human Resources. Research in the Case of Romanian Organizations


  • Carmen NOVAC College of Communication and Public Relations (NUPSPA)
  • Raluca Silvia CIOCHINĂ National University of Political Studies and Public Administration


The paper presents the conditions and factors influencing the development of a strategic human capital plan, offering a framework for obtaining competitive advantage and for developing a business plan in which the Human Resources function can actually make a contribution. The authors also present the key elements of a Human Resources paradigm which will change the DNA of its function. The research was first implemented in 2009 with the purpose of identifying specific processes within Strategic Human Resources Management (SHRM). Aiming to obtain further information on HR processes currently applied within Romanian organizations, the authors applied a semi-structured interview on Human Resources specialists working in domains such as supporting services, human resources outsourcing services, telecommunications, automotive and taxi services, call center services and trade marketing. The results indicated that within organizations following the development of human resources processes, the gain of new knowledge in the business area of the company can be observed. The effects are also evident within organizations` development plans.

Author Biography

Carmen NOVAC, College of Communication and Public Relations (NUPSPA)

Department of Public Relations


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How to Cite

NOVAC, C., & CIOCHINĂ, R. S. (2016). The Paradigm Shift in Strategic Human Resources. Research in the Case of Romanian Organizations. Management Dynamics in the Knowledge Economy, 4(4), 535–551. Retrieved from