Sustainable Business Models: An Imperative in the Strategic Management of Companies and Organizations


  • Maria Alexandra MAASSEN Bucharest University of Economic Studies


In the last decade, sustainability has become an imperative for strategic management of companies and their business models. Through the necessity of adapting to green energy and environmentally friendly processes, products and services, companies have started to reorganize their business model canvases according to the sustainability concept, that imposes a redesign from before the production process until the end of the lifecycle of the product or service. The objective of the present article is to contribute to the classical theoretical business model canvas of Osterwalder and Pigneur with sustainable elements, which could serve as a basis for scientific literature, but also for practical implementation in the private business field. The paper contributes through the additions to the existing elements of the business model canvas with elements necessary to ensure a ’’clean’’ production and consumption process from producer to consumer. The relevance of the paper lies in the fact that the business model elements need to be improved continuously with the increased dynamics of the economy and the need to ensure a sustainable future for the next generations, which is still an emerging topic practically and theoretically. 


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How to Cite

MAASSEN, M. A. (2018). Sustainable Business Models: An Imperative in the Strategic Management of Companies and Organizations. Management Dynamics in the Knowledge Economy, 6(2), 323–335. Retrieved from