The Collaborative Economy through the Lens of Sustainable Tourism. A Regional-Centric View


  • Laurențiu Mihai TREAPĂT National University of Political Studies and Public Administration
  • Sergiu Octavian STAN National University of Political Studies and Public Administration
  • Alexandra VITELAR National University of Political Studies and Public Administration
  • Lucian ANGHEL National University of Political Studies and Public Administration


Nowadays the tourism industry faces major changes given the vast possibilities for the development of a collaborative economy in tourism that brings forth a new marketplace where consumers rely on each other -changing renting, swapping, and sharing their accommodation locations. The purpose of the present paper is to answer one of the most important challenges of the City of Brașov in Romania, which is the management of the touristic offer. The paper provides a quantitative-qualitative research approach that analyzes - based on semi-structured surveys with the users of collaborative platforms - the perception of travelers concerning the development of collaborative tourism in Brasov County. The management of touristic offer should take into account the pressure that this new type of renting may be exerting on the local economy, especially considering unfair competition on other segments of the tourist market and the change in the physiognomy of the cities of Brașov County.

Author Biography

Laurențiu Mihai TREAPĂT, National University of Political Studies and Public Administration

College of Management


Airbnb (2019, November). Airbnb Guests Spent at Least $25 Billion at Restaurants and Cafes in 2018. Retrieved from Airbnb Newsroom:

Appadurai, A. (2000). Grassroots Globalization and the Research Imagination. Public Culture, 12(1), 1-19. Retrieved from

Arnould, E.J., & Thompson, C.J. (2005). Consumer Culture Theory (CCT): Twenty Years of Research. Journal of Consumer Research, 35(2), 868-882. DOI: 10.1086/591204

Belk, R. W., Ger, G., & Askegaard, S. (1996). Metaphors of Consumer Desire. Advances in Consumer Research. Association for Consumer Research, 23(1), 369-373. Retrieved from

Botsman, R., & Rogers, R. (2011). What’s Mine is Yours: How Collaborative Consumption is Changing the Way We Live. London, UK: Harper Collins Publishers.

Budziewicz-Guźlecka, A. (2017). Role of the sharing economy in the contemporary economy. Ekonomiczne Problemy Usług. 126, 27-36 DOI: 10.18276/epu.2017.126/1-03.

Chan, R.K., & Lau, L.Y. (2008). Explaining Green Purchasing Behaviour. Journal of International Consumer Marketing, 14(2), 9-40. DOI: 10.1300/J046v14n02_02.

Christensen, C.M., Raynor, M., & McDonald, R. (2015, December). What Is Disruptive Innovation?. Harvard Business Review, 44-53. Retrieved February 2019, from

Chu, R., & Choi, T.Y. (2001). Determinants of hotel guests' satisfaction and repeat patronage in the Hong Kong hotel industry. International Journal of Hospitality Management, 20(3), 277-297. DOI: 10.1016/S0278-4319(01)00006-8.

Craig, C.S., & Douglas, S.P. (2006). Beyond National Culture: Implications of Cultural Dynamics for Consumer Research. International Marketing Review, 23(3), 322-342. DOI: 10.1108/02651330610670479.

Dawar, N., & Parker, P. (1994). Marketing Universals: Consumers’ Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality. Journal of Marketing, 58(4), 81-96. DOI:10.2307/1252271.

Dredge, D., & Gyimothy, S. (2017). Collaborative economy and tourism: Perspectives, politics, policies. Cham, UK: Springer.

Dredge, D., Gyimóthy, S., Birkbak, A., Jensen, T.E., & Madsen, A.K. (2016). The impact of regulatory approaches targeting collaborative economy in the tourism accommodation sector: Barcelona, Berlin, Amsterdam and Paris. Copenhagen, DK: Aalborg University.

Eurostat (2019, May 25).Individuals - use of collaborative economy. Rterived May 2020,

Gianluigi, G. (1992). What U.S. marketers should consider in planning a Pan-European. Journal of Consumer Marketing, 9(2), 29-33. DOI:10.1108/07363769210037006

Godelnik, R. (2017). Millennials and the sharing economy: Lessons from a ‘buy nothing new, share everything month’ project. Environmental Innovation and Societal Transitions, 23, 40-52. DOI:10.1016/j.eist.2017.02.002

Guttentag, D. (2015). Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector. Current Issues in Tourism, 18(12), 1192-1217. DOI:10.1080/13683500.2013.827159

Hafstrom, J.J., Chae, J.S., & Chung, Y.S. (1992). Consumer Decision Making Styles: Comparison Between United States and Korean Young Consumers. Journal of Consumer Affairs, 26(1), 146-158. DOI: 10.1111/j.1745-6606.1992.tb00020.x.

Hassan, S.S., & Katsanis, L.P. (1991). Identification of Global Consumer Segments: A Behavioral Framework. Journal of International Consumer Marketing, 3(2), 11-28. DOI: 10.1300/J046v03n02_03

Hofstede, G. (2011). Dimensionalizing Cultures: The Hofstede Model in Context. Online Readings in Psychology and Culture, 2(1). DOI: 10.9707/2307-0919.1014

Hofstede, G., Neuijen, B., Ohaiv, D.D., & Sanders, G. (1990). Measuring organizational cultures: a qualitative and quantitative study across twenty cases. Administrative Science Quarterly, 35(2), 286-316. Retrieved from

Kofele-Kale, N. (2006). The International Law of Responsibility for Economic Crimes. Holding State Officials Individually Liable for Acts of Fraudulent Enrichment. London, UK: Routledge.

LeBlanc, R.P., & Herndon, N.C. (2001). Cross‐cultural consumer decisions: consideration sets –a marketing universal? Marketing Intelligence & Planning, 19(7), 500-506. DOI: 10.1108/EUM0000000006216.

Leeflang, P.S., & van Rooij, F. (1995). Marketing Textbook. Groningen: Educational Partners Publishing.

Mortara A., Roberti G. (2018) The sharing economy and young people: an exploratory research project. In: Cruz I., Ganga R., Wahlen S. (eds) Contemporary Collaborative Consumption. Kritische Verbraucherforschung. Wiesbaden:Springer.

Pizam, A. (2014). Peer-to-Peer Travel: Blessing or Blight. International Journal of Hospitality Management, 38, 118-119. DOI:10.1016/j.ijhm.2014.02.013.

Ranzini, G., Newlands, G., Anselmi, G., Andreotti, A., Eichhorn, T., Etter, M., & Lutz, C. (2020). Millennials and the Sharing Economy: European Perspectives. Report from the EU H2020 Research Project Ps2Share: Participation, Privacy, and Power in the Sharing Economy. Retrieved from

Sproles, G.B., & Kendall, E.L. (1987). Short Test of Consumer Decision Making Styles. Journal of Consumer Affairs, 5, 7-14.

Tse, D., Wong, J., & Tan, C.T. (1988). Towards Some Standardized Cross-Cultural Consumption Values. Advances in Consumer Research, 15(1), 387-395. Retrieved from

Tunguz, T. (2011, March 10). How Collaborative Consumption Is Transforming Start-ups. Retrieved January 2019, from MIT Entrepreneurship Review:




How to Cite

TREAPĂT, L. M., STAN, S. O., VITELAR, A., & ANGHEL, L. (2020). The Collaborative Economy through the Lens of Sustainable Tourism. A Regional-Centric View. Management Dynamics in the Knowledge Economy, 8(2), 193–208. Retrieved from