From Idea to Impact: The Role of Artificial Intelligence in the Transformation of Business Models

Authors

Keywords:

artificial intelligence; startup; digital transformation; business model; innovation management

Abstract

Artificial intelligence (AI) is becoming a significant driver of transformation in the business environment, particularly for startups, which are characterized by high levels of adaptability, innovation orientation and strategic flexibility. Startups that incorporate artificial intelligence into their structures and processes are reshaping traditional approaches to value creation. This study aims to explore how artificial intelligence influences the formation and evolution of business models in startups across different industries. The analysis draws on academic literature, case study evidence and current market observations in order to identify key areas where artificial intelligence may affect fundamental business model components. The comparative part of the study focuses on differences between AI-driven startups and traditional companies that did not emerge as startups and do not rely on artificial intelligence as a core strategic technology. The comparison is carried out within three selected industries, namely banking, automotive manufacturing and retail. The study applies the Business Model Canvas (BCM) as a conceptual tool to evaluate the configuration of business models in both categories of companies. The results of the analysis indicate that startups using artificial intelligence are creating new types of business models in which AI plays a significant role in shaping the value proposition, sales channels, and revenue streams. Traditional companies, on the other hand, are not transforming their business models radically but are integrating artificial intelligence mainly in support areas. Building on these findings, this research contributes to the broader understanding of business model innovation under the influence of artificial intelligence and outlines the analytical foundations for identifying structural distinctions between AI-driven startups and traditional companies.

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2025-06-25

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FIGURA, M., JURACKA, D., & IMPPOLA, J. (2025). From Idea to Impact: The Role of Artificial Intelligence in the Transformation of Business Models. Management Dynamics in the Knowledge Economy, 13(2), 120–147. Retrieved from https://www.managementdynamics.ro/index.php/journal/article/view/686

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Vol. 13 No. 2 (2025): Issue 48

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