Vol. 1 No. 3 (2013): Issue 3

Published: 2014-02-05

Articles

Use and Perception of Digital Marketing Tools for Micro-Enterprises in Tijuana

Jorge Carlos MORGAN MEDINA, Alfredo Mario MEJÍA RAMÍREZ, Carolina PIZANO NORIEGA

347-366
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Are Customers Rewarding Responsible Businesses? An Overview of the Theory and Research in the Field of CSR

Alexandra ZBUCHEA

367-386
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Brand Image as a Function of Self-Image and Self-Brand Connection

Rares MOCANU

387-408
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Brand Positioning. An Analyze of the Romanian Chocolate Bars Market from Youngsters` Perspective

Iulia - Andreea DULEA

409-438
Policy and Regulation in the Media Landscape: the Greek Paradigm Concentration of Media Ownership Versus the Right to Information

Anastasia VENETI, Achilleas KARADIMITRIOU

439-458
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Internal Communication and Social Dialogue in Knowledge-Based Organizations

Diana-Maria CISMARU, Cristina LEOVARIDIS

459-480
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Some Challenges the Management Confronts with, in the Financial Institutions

Laurentiu Mihai TREAPĂT, Lucian Claudiu ANGHEL

481-496
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Employees’ Organizational Commitment Challenges - a Hotel Industry Perspective

Carmen ARUSTEU

497-520
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Identifying Tourists Interested in Eco-Certified Accommodation Units from Brasov, Romania

Cristinel Petrisor CONSTANTIN, Ana ISPAS, Adina Nicoleta CANDREA

521-542
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Discussions

The Economic Comeback of the West

Mihai PASCU

543-551
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